Charlotte Wetche

Brand Strategist | AI-Augmented Marketing Leader

+4520626229

I’m a brand builder at heart who isn’t afraid of change.

After 16 years in the US and a journey through some of the world's most iconic brands,

I’ve learned that the most successful strategies aren't just data-driven—they’re people-driven.

I’m currently on an exciting path, merging my traditional brand experience with Google-certified AI expertise.

To me, AI isn't just a technical shift; it’s a way to work smarter and stay present for the things that matter.

I’m here to help brands navigate this new frontier without losing their soul or their authenticity along the way.

marketing goes digital book cover.jpg

From digital to AI

It doesn’t feel like 10 years ago that digital was the new black in marketing.

I still remember reading a LinkedIn post from Johan Eriksson, seeking marketers to join his 'transformation team'. 

Johan and a colleague of his, David Ståhlberg both working at Google, were writing a book that was supposed to be a snapshot of the marketing industry as it looks today. It ended up being a much bigger project about the digital transformation and the book called "Marketing goes Digital" formed. 

I reached out to Johan and was fortunate to be selected to be part of the transformation team. Besides reading the book and providing feedback, it was very inspirational to be part of the team and share ideas. This was back in 2016. Lots have happened since.

I have continued that journey into the era of Artificial Intelligence. By completing the Google AI Professional Certificate, I now specialize in 'AI-Augmented Marketing'—using Generative AI to scale content production, automate sentiment analysis, and sharpen strategic decision-making while maintaining the authentic 'human' brand story I’ve built for over two decades.