Storytelling makes a difference
A compelling story goes straight to the heart. Why that matters? Because top of mind is not as powerful as close to heart!
Here’s a little snap shot of my story…
When I ran my own business, Odense Marcipan US, I was fortunate to get great PR coverage. Not because I was selling an interesting product, but because I had a compelling story. I was the great-granddaughter of the founder of Odense Marcipan, founded in Denmark in 1909, that now a 100 years later took on the challenge to bring this family legacy to the US. With the ambition to change the perception of marzipan and create awareness for European flavors, I partnered with Sur La Table and renowned pastry chefs and started marzipan tastings and cooking classes. One bite at a time, getting marzipan fans throughout the US. That story resonated with the target audience and made an emotional difference.
To give you a flavor of it, read some of the articles. One is in Danish, but couldn’t leave this cover story out. You’ll get the sense of it.
https://www.arizonafoothillsmagazine.com/people/entrepreneurs/family-business-of-tasty-treats
https://www.arizonafoothillsmagazine.com/features/moms/5339-amazing-desserts-with-marcipan.
https://www.newspapers.com/newspage/120858598/
https://www.yumpu.com/da/document/view/18314904/fyens-stiftstidende-odense-marcipan-us/3