What a great marketing challenge
It was a wild ride…
Such a unique opportunity. I signed up for a 1 year project and worked with a team of incredible colleagues, all passionate about creating the most unforgettable Equestrian World Championships 2022. It was intense and the most unforgettable and very rewarding experience of my career.
Wondering what the event was like? Here are four links to give you an idea.
A short video where I explain the set-up Herning2022 - Guided Tour of biggest equestrian event
An interview with Tim Hadaway, Director of Games Operations for FEI with his perspective of “Herning2022”
An article in Mediet Markedsføring about our marketing efforts that got noted for the big impact “Massiv marketing-indsats bag VM i ridesport”.
The official Impact Report, which I wrote, and shows that Herning2022 exceeded all sales goals, provided a 56 million Euro media event value and more than 5.5 million social media engagements recorded (4x versus previous World Championship)