Charlotte Wetche

Brand Strategist | AI-Augmented Marketing Leader

+4520626229

I’m a brand builder at heart who isn’t afraid of change.

After 16 years in the US and a journey through some of the world's most iconic brands,

I’ve learned that the most successful strategies aren't just data-driven—they’re people-driven.

I’m currently on an exciting path, merging my traditional brand experience with Google-certified AI expertise.

To me, AI isn't just a technical shift; it’s a way to work smarter and stay present for the things that matter.

I’m here to help brands navigate this new frontier without losing their soul or their authenticity along the way.

The power of rebranding

Re-branded high-end kitchen and bathroom design company

Woodesign had recently been acquired, had a 40 year old history and it was obvious that it was outdated and needed a full new brand identity. I was tasked to help rebrand the company. Together with the new owners, I identified the brand difference, the core values and vision. Based on this a new brand identity was defined, including a revised logo and a complete new website was build that involved the need for both a photo and video shoot. The deliverable included a brand guideline, so Woodesign could continue the implementation of their new look & feel.

Before: The Woodesign website before we initiated the re-branding efforts

After: A complete brand make-over including refined messaging