PROFESSIONAL SUMMARY
Global Marketing Director & Strategic Brand Architect | Google Certified AI Professional
A high-impact Marketing Leader with 20+ years of experience driving commercial growth and digital transformation for global powerhouses, including L’Oréal and Sony. Proven track record in Private Equity environments and large-scale international events, specializing in building high-performing departments from the ground up and delivering record-breaking ROI.
Equipped with the Google AI Professional Certificate, I bridge the gap between legacy brand excellence and future-forward technology. I specialize in AI-augmented marketing strategies—leveraging generative AI to accelerate market research, optimize content at scale, and drive data-backed decision-making. A dual-citizen mindset (16 years in the US) combined with European strategic rigor allows me to lead cross-cultural teams and scale brands across global markets with agility and precision.
CORE SKILLS:
Strategic Leadership: Multi-million Euro budget management, PE-exit scaling, and department building.
AI Integration: Implementing AI workflows to enhance productivity and predictive consumer insights.
Brand Architecture: End-to-end rebranding, identity development, and Media Lion-winning creative strategy.
Digital Transformation: E-commerce scaling, high-conversion performance marketing, and data-driven storytelling.
KEY ACHIEVEMENTS IN RECENT JOBS
Two large re-branding projects for Oase Outdoors. One implemented and in market in Spring 2025, with a 20% lift in sales, the other project launching in November 2025, in market Spring 2026.
Strong KPI numbers for the ECCO FEI World Championships in Herning. To name a few 120% to sales budget while spending only 75% of digital marketing budget. Paid social CPL of EUR 7.1 and paid search cost/conversion of EUR 35.9 relative to an AOV of EUR 349.
Recognition of branding efforts in Markedsføring - “Massiv marketing-indsats bag VM i ridesport”
Completed a full re-branding effort for FinTech start-up Hypur starting with revised brand positioning, defining the messaging architecture, revising look & feel and implementing cross all channels. After 3 months of strengthening messaging and aligning brand presence, Hypur saw a 47% increase in social following and SOV increase from 5% to 56%.
In 6 months planned, build and launched new e-com site for PCA SKIN that performed 33% above budget in year 1 and grew 300% in year 2
Won two silver awards for www.pcaskin.com for 'best website' in beauty category and 'best features and content'
“The only way to do great work, is to love what you do”
EDUCATION
Master of Science, International Marketing & Economics (Cand. Negot) at University of Odense, Denmark
Institute of Business Administration. Special courses: International Culture and Negotiations
PROFESSIONAL EXPERIENCE
2023 - 2025 Group Marketing Director for Oase Outdoors
Oase Outdoors ApS is a Danish Outdoor company partly owned by Private Equity that design and manufacture tents and camping equipment for three strong brands easy camp, Outwell and Robens. Selling to more than 40 markets.
Heading up a team of 10 talented and engaged marketers and part of the leadership team.
2021 - 2022 Head of Marketing for VM Herning 2022
Denmark was hosting the Equestrian (FEI) World Championships in Herning 2022. It was one of the biggest sports event ever hosted in Denmark with more than 550 athletes from 50 nations and more than 153,000 spectators.
As part of the Organizing Committee and 25 other full-time colleagues, I was heading up the marketing team (we were a team of 5) and besides branding the entire event, we also helped ensure that we created excellent value for Denmark, Herning, sponsors and the equestrian world.
Summer of 2020 moved back to Denmark - continued as consultant for US client until late Summer of 2021 - working remote and adjusted hours to account for time difference.
2009 – 2021 Owner, Brand Emphasis LLC
Brand Emphasis offers brand strategic and marketing consultancy services for companies seeking to improve and leverage their brand asset, rooted in a belief that meaningful differentiation is the key to success.
Expanded US distribution and increased brand awareness for European confectionary company resulting within 4 months in contact from Trader Joe’s
Took e-commerce website from concept to launch in 5 months and delivered and managed on time and limited budget all Social Media, PR and SEO efforts meeting KPI objectives
Saved client 18% on cost of National Qualitative market research projects that has resulted in repeat business
Suggested business critical procedures that optimized performance (cutting costs and reduced time by 50%) and worked as Best Practice for the company – resulting in 2 week assignment growing into 2.5 years consultancy involvement
2018 - 2018 Director of Marketing & Communications for Hypur
Hypur is a FinTech/RegTech company providing banking and payment solutions for highly regulated industries. Being at the forefront of the digital compliance revolution, Hypur enables US banks and credit unions to safely and profitably service CIBs, like MRBs and MSBs.
Taking the brand through a complete re-branding effort from re-defining the brand positioning, developing the messaging architecture, crafting messages for all audiences and executing cross all platforms
Developing and implementing integrated marketing and communication strategies for new and existing products
Leading the marketing team to providing effective omni-channel campaigns to all audiences
2016 - 2017 Director of E-Commerce for PCA SKIN
PCA SKIN partners with a select few e-tailers like Dermstore and Skinstore to sell the daily care line of products.
Turned YOY decline into 30% growth with key e-tailers
Increased brand exposure and content inclusion 150% to support business growth
Re-build PCA's professional website adding new features to assist customer service and improving navigation for better UX and 2 x higher conversion
2014 - 2016 Director of Consumer Marketing for PCA SKIN
PCA SKIN is a global skin care company offering a full line of daily care and professional treatment products. For 25 years company had been solely sold through professionals but decided to expand the distribution to include DTC.
Planned and started consumer division to help increase brand awareness and build equity with consumers, while driving demand to professionals for treatments
Planned and implemented first consumer facing website including e-commerce from concept to launch in 6 months and achieved +33% to budget in first year with AOV 28% higher than industry benchmark
Website winning two awards for best new skincare website and content
Increased PR mentions 800% including winning two high profile awards (for New Beauty and Oprah Magazine)
2008 – 2009 Director, Research & Strategy for Six Degrees
Branding agency offering research, strategy and creative services.
Led all brand strategy projects for new clients encompassing detailed market assessments, positioning, messaging architecture, naming, sonic branding and more
Designed and conducted Brand Workshops and provided strategic recommendations for new clients resulting in long-term client relationships
Responded to RFQs for Qualitative Market Research projects and acted as Strategic Advisor for 25-30 annual projects
2004 – 2008 CW Consulting
Assisted various clients in the US with branding and communication tasks.
Developed and executed B2B and B2C concepts and events
Designed and developed marketing collaterals including Brand Identity work
Designed and managed Direct Marketing efforts
Summer of 2004 moved to the US - Arizona
2000 - 2004 Nordic Market Communication Manager for SONY Nordic
Managed all MarCom activities for 7 product categories and 8 markets.
Managed a group of 3 Nordic coordinators, in addition to in-direct reporting line for 8 local market coordinators and successfully worked with 35 local Product Managers
Elected as country representative among 24 countries for Sony’s European Advertising Board
Managed budgets of $20 million and each year secured additional funding from central Europe given to Outstanding high-profile branding events
Took over Annual Sales Meeting presentation towards 300 people with only 2 days notice due to unexpected need of absence for the Marketing Director and covered his duties for 2 months – received special bonus after that
Earned a “Media Lion” Award at the International Advertising Festival in Cannes 2001. First award in history to be won by Danish agency/company
1998 - 2000 International Brand Manager for Carli Gry International
Managed branding at HQ level for clothing product line selling to 17 markets in Europe, US and Canada.
Planned and implemented international campaigns supporting more than 1200 retail stores
Managed all Direct Marketing activities for database of 350K+ people, including production and distribution of bi-annual catalogues in 25 different language versions
1997 - 1998 Scandinavian Product Manager for L’OREAL
Managed all marketing efforts for the high-end hair care brand Kerastase.
Within 9 months got promoted to Scandinavian Product Manager
Went from managing a budget of $500K to $2 million
Earned bonus for launch of new product performing 80% above targeted sales
1994 - 1997 Marketing Consultant, Pro-Sport Management
Australian based Sports Management Company managing professional golfers and organizing first ladies European Tour tournament in Denmark.
Opened and managed a Danish office with special focus on the European Tour tournament and hospitality events for the two naming sponsors